Monday, January 26, 2009

Bag Swagg: Long Champ

I'm sooooo in love with Long Champ bags!!! I love the quality and texture of each and every one of the bags that I've seen thus far. Here is an exert from their website explaining the essence of Long Champ;

Spring/Summer 2009 ready-to-wear collection


"How can one define the Longchamp woman? She's elegant, contemporary, her silhouette is chic. She's got what it takes. Parisian in her heart, she has character and style all the way through. Her attraction lies in focusing on essentials, those masterpiece basics that are the pillars of refined wardrobes that bring on the greatest sense of freedom. Trench, small summer coat, Capri trousers, the eternal white blouse with its new interpretation and the ultra fluid knitwear are the foundations of fashionable style as precise as the stroke of a charcoal crayon. Inspiration for Longchamp's new collection comes from discreetly luxurious urban lifestyle. It's intelligent and easy-going. Cottons and linens mixed with light wool or silk give a ‘back to the natural sources' feeling to this season's fashion, where freedom and comfort reign. Black and white in matt finish, string, beige, indigo or chambray all feature in this master color palette, matched with terracotta, navy, electric blue or chocolate as well as the reptilian prints that sign this season's bags and luggage. The Longchamp fashion dress codes blend into this essentials-only wardrobe: the bamboo is a sure marker of the collection, punctuating a shoulder or a collar, whereas the LM motif covers a trench coat and three-quarter coat in linen canvas. True to the collection's look, the Longchamp woman refuses to go over the top: she focuses on pure, feminine lines, pagoda sleeves, high waists, cuts that are slightly bowl shaped or trapeze style. Attentive and demanding she sees to every detail: frills on the collar of a painter's blouse, the collar, patent leather buttons, white tabs and cuffs on a deliciously translucent blouse... Small twists that playfully texture knitted tops, bias-cut jersey tank tops, or the ultra soft shawls that sometimes come with a touch of humor knitted in. This is a major fashion collection, designed to penetrate the city and life. Day in day out."
Discover the Ready-to-Wear collection.









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